Consolidating Multi-Service Operations for CRCT: Integrated Project Management & B2B Service Lead Generation

Project Details:

🧑‍💼 Client Name:

CRCT (CRC Transportation LLC)

🛠️ Technology Used

Tool/TechnologyPurpose
CMS PlatformWordPress (Required technical audit and optimization due to deprecated code warnings).
Theme & FrameworkCustom or premium theme with emphasis on clean, professional aesthetics for B2B trust.
OptimizationWP Rocket (or similar caching/optimization plugin) for speed and performance recovery.
Forms & Lead CaptureCustomized contact forms for “Request a Quote” integrated with a client relationship management (CRM) system.

🧰 Services Provided

  • Technical Site Audit & Remediation: Diagnosing and resolving deprecated code errors and technical SEO issues to ensure platform stability and performance.
  • Multi-Service Information Architecture: Structuring the site to clearly segment and promote four distinct service lines (Transportation, Janitorial, Lawn Maintenance, Project Management).
  • B2B Lead Generation Funnel: Designing and integrating high-visibility “Request a Quote” Calls-to-Action (CTAs) tailored to specific corporate and community needs.
  • Local and Compliance SEO: Optimizing content for local search (e.g., “Janitorial Services Jacksonville”), incorporating language emphasizing safety, ADA compliance (for paratransit), and background-verified drivers.
  • Content Development: Crafting expert, professional copy for the Project Management service, highlighting their pragmatic methodology and extensive experience.

🔗 Portfolio Project URL:

Project Problems

  1. Technical Instability: The existing WordPress installation suffered from technical deprecation issues, risking site downtime and slow performance, which negatively impacted SEO and user trust.
  2. Service Unification: Clients struggled to recognize the full breadth of CRCT’s offerings, often only associating the brand with one service (e.g., Transportation).
  3. B2B Credibility: In the highly competitive and trust-dependent B2B and public sector contract market, the site lacked the immediate visual authority required to secure large, long-term contracts.
  4. Ineffective Lead Qualification: Generic contact forms failed to capture the specific requirements necessary to generate accurate quotes for diverse services.

Project Solutions

  1. Comprehensive Technical Overhaul: Conducted a full audit, updated the core CMS and plugins, and resolved all deprecated code warnings to establish a fast, stable, and future-proof website foundation.
  2. Service Silo Strategy: Built out dedicated, SEO-rich landing pages for each service, featuring unique content, relevant imagery, and specific CTAs, clearly showing the client’s multi-service capabilities.
  3. Authority-Focused Design: Utilized professional imagery and copy emphasizing safety, compliance, background verification, and ADA training to quickly build trust with corporate and municipal clients.
  4. Custom Quote Request Forms: Implemented targeted quote request forms on each service page, allowing CRCT to gather specific project details (e.g., square footage for janitorial, fleet size for transportation) for rapid, accurate proposals.

📈 Project Results

  • 100% Technical Stability Achieved: Site performance and core web vitals were significantly improved after the technical remediation.
  • +40% Increase in Qualified Quote Requests due to the targeted forms and clear service segmentation.
  • Enhanced Contract Acquisition: The professional site structure and authority-focused content successfully supported bids for large B2B and public sector contracts.
  • Improved Cross-Service Awareness: Clients began inquiring about multiple services (e.g., Transportation and Janitorial) after seeing the unified service presentation.

CRCT (CRC Transportation) is a pragmatic, multi-faceted service provider specializing in paratransit transportation, project management, janitorial services, and long-term lawn maintenance for corporate and public sector clients. Their key challenge was uniting these diverse high-value services under a single, cohesive, and professional digital brand that could effectively capture targeted leads for each distinct service area.

Our mission was to develop a stable, high-performance website—addressing initial technical deprecation issues—while executing a precise SEO strategy to rank locally for each service (e.g., “Paratransit Services,” “Janitorial Contracts”). The resulting platform streamlined the inquiry process, clearly articulated their commitment to safety and compliance, and established CRCT as a reliable, single-source partner for facility and mobility management needs.

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