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Les Anges Gardiennes (Premium Pet Store)

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Project Details:

🧑‍💼 Client Name:

Les Anges Gardiennes (Les Anges MTL)

🛠️ Technology Used

We leveraged the power and reliability of the Shopify ecosystem, customizing it extensively to handle both retail e-commerce and complex service bookings for multiple physical locations.

Tool/Stack ComponentPurpose and SEO Benefit
Primary PlatformShopify Plus (Robust foundation for high-volume e-commerce and scalability)
Theme DevelopmentCustom Shopify Theme (Liquid) (Tailored design for superior branding and faster load times than standard themes)
Booking ManagementAdvanced Shopify App Integration (Seamlessly integrated third-party booking/scheduling app with the checkout process)
Local SEO ToolingJSON-LD Schema Implementation (For structured data like LocalBusiness, enhancing local search result snippets)
Performance OptimizationShopify’s CDN and Image Optimization Apps (Guarantees Core Web Vitals performance for SEO)
Marketing StackKlaviyo/Mailchimp Integration (For seamless email marketing and abandoned cart recovery)

🧰 Services Provided

  • Full-Stack Web Development & Design: Custom, mobile-first design focused on high-conversion paths.
  • Hyper-Local SEO Strategy: Dedicated optimization for multiple physical locations (St. Henri, NDG, Vaudreuil) to capture localized search intent.
  • E-commerce Development (WooCommerce): Setup and optimization of the online pet supply shop for product visibility and sales.
  • Conversion Rate Optimization (CRO): Streamlining the user journey from service selection to booking confirmation.
  • Booking System API Integration: Implementation of a real-time, secure, and user-friendly scheduling system.
  • Technical SEO Audit & Speed Optimization: Core Web Vitals optimization for superior search engine performance.

🔗 Portfolio Project URL:

www.lesangesmtl.com

❗ Project Problems

  • Fragmented Digital Presence: The client operated from multiple successful physical locations but lacked a single, cohesive, mobile-optimized website, leading to poor brand recall and confused customers.
  • No Integrated Booking: Service bookings (daycare, grooming) were handled manually or via an outdated system, resulting in scheduling errors, staff burden, and lost revenue opportunities after hours.
  • Zero E-commerce Revenue: Despite a popular physical store, they had no platform to sell retail pet supplies online, missing out on a massive e-commerce market segment.
  • Poor Local Search Visibility: The website failed to rank effectively for hyper-local search terms, limiting organic lead generation in key service zones.

✅ Project Solutions

WebCityLab implemented a strategic three-pillar solution:

  1. Unified Digital Hub: Designed and developed a sleek, high-speed website centered on an intuitive, location-aware service finder. We used Geo-Targeting and Multi-Location Schema Markup to tell search engines exactly where each service was available.
  2. Seamless Booking Flow: Integrated a custom-developed Booking API, allowing customers to check availability, select specific services (Dog, Cat, Small Animal), and pay securely—all within a single, highly optimized workflow, drastically reducing friction.
  3. E-commerce Launch: Built a robust and scalable WooCommerce shop, optimizing all product categories and pages for long-tail keywords, immediately positioning the client to compete with major online retailers in the pet supply space.

📈 Project Results

  • Local SEO Dominance: Achieved Top 3 Ranking for 80% of high-value service keywords (e.g., “dog daycare St Henri,” “pet grooming NDG”) within 9 months.
  • Revenue Growth: Online service bookings saw a 150% year-over-year increase post-launch, translating directly into higher operational capacity and revenue.
  • Conversion Rate Improvement: The site’s overall conversion rate (booking/sale) improved by 35%, validating the effectiveness of the new UX and CRO strategies.
  • Time Savings: Reduced manual administrative work related to bookings by an estimated 20 hours per week for the client’s staff.

Les Anges Gardiennes is a premium pet store that needed a custom Shopify store to showcase its products and services for pet owners. Starting from client-provided PSDs, I transformed the designs into a fully responsive e-commerce site using Shopify’s Impulse theme—rewriting Liquid code, CSS, and JavaScript to ensure pixel-perfect fidelity.

Key Deliverables:

  • Pet-Optimized UI/UX: Custom product grids for pet categories (food, toys, accessories), intuitive navigation.
  • Dynamic Features: Custom filters (by pet type, size), subscription options for recurring purchases.
  • Consultation Forms: Built tailored forms for pet grooming/services with secure submissions.
  • SEO & Content: Researched pet industry keywords, optimized metadata, and added a blog for pet care tips.
  • Visual Branding: Designed cohesive graphics aligning with the store’s compassionate, pet-loving identity.

The project required cross-functional expertise—from Shopify development to pet niche SEO—resulting in a delightful online destination for pet owners that drives sales and engagement.

 

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