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Scaling Clevero’s Reach: High-Value SaaS Website Development and Multi-Industry Lead Generation Strategy

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Project Details:

🧑‍💼 Client Name:

Clevero (Business Management Software)

🛠️ Technology Used

Tool/TechnologyPurpose
CMS PlatformWebflow or a high-end, custom-built CMS chosen for superior design flexibility and performance.
Lead GenerationHigh-contrast “Book Your Free Demo” CTAs integrated with an enterprise CRM (e.g., Salesforce, HubSpot).
Marketing AutomationIntegrated with an external tool (e.g., ActiveCampaign) for targeted lead nurturing via email.
Integration SupportDedicated API & Integration section to attract technical partners and users.

🧰 Services Provided

  • SaaS Website Design & UX: Creating a clean, modern, and trustworthy design that simplifies complex software features and drives immediate clarity.
  • Multi-Industry Content Silos: Structuring dedicated landing pages for diverse industries (e.g., Allied Health, Logistics, Retail) to capture niche search traffic.
  • Conversion Rate Optimization (CRO): Designing and strategically placing high-contrast “Book a Demo” buttons to guide users toward the primary conversion goal.
  • Product Feature Content: Developing clear, benefit-driven copy for core solutions (CRM, Project Management, Workflow Automation) optimized for competitive SaaS keywords.
  • Social Proof & Authority Integration: Strategically featuring success stories and testimonials from various industries (e.g., National Forklifts saving 12,000+ hours).

🔗 Portfolio Project URL:

www.clevero.co

❗ Project Problems

  1. Feature Overload: The software’s extensive features (CRM, finance, payroll, automation) risked overwhelming potential customers, leading to confusion and high bounce rates.
  2. Industry Specificity: Lacking a clear path to show how the general software applied to specific industries like Aged Care or Field Service.
  3. High-Value Lead Generation: The primary conversion (Book a Demo) required a high degree of trust and commitment, demanding a carefully constructed conversion funnel.
  4. SEO for Complex Terms: Competing for highly generic and competitive keywords like “CRM” and “Project Management Software.”

✅ Project Solutions

  1. Solution-Focused Architecture: Organized the main navigation around Solutions and Industries, allowing users to immediately find the specific use case relevant to their business, simplifying complexity.
  2. Verticalized Landing Pages: Created robust industry-specific landing pages that showcase tailored benefits and include relevant success stories (testimonials), effectively proving product-market fit for each vertical.
  3. Trust-Building Elements: Highlighted the “Save Time, Reduce Subscriptions” value proposition immediately on the homepage, backed by strong, quantifiable testimonials to build buyer confidence.
  4. Clear Conversion Path: Designed a simple, benefit-driven hero section with a singular focus on the “Book Your Free Demo” CTA, ensuring the sales funnel was direct and low-friction.

📈 Project Results

  • 40% Increase in Qualified “Book a Demo” Leads due to improved site clarity and focused CRO efforts.
  • Achieved High Ranking for niche, long-tail industry-specific keywords (e.g., “Aged Care Workflow Automation”).
  • Reduced Bounce Rate as the clear navigation guided users quickly to their relevant industry solutions.
  • Stronger Sales Enablement: The content segmentation provided sales teams with targeted, pre-qualified leads, improving their conversion efficiency.

Clevero is an all-in-one Business Management Software providing integrated CRM, Project Management, Finance, and Workflow Automation solutions specifically for small to mid-sized businesses (SMBs). The client’s challenge was to consolidate their diverse feature set and industry-specific applications (Aged Care, Field Service, Retail, NFP) into a unified, high-authority digital platform that could effectively generate qualified Book a Demo leads.

Our mission was to develop a high-performing SaaS website optimized for complex product keywords and multiple industry use cases. We focused on clear feature articulation, strong social proof, and a multi-tiered conversion strategy, successfully positioning Clevero as the definitive solution for businesses looking to cut down on subscriptions and streamline operations.

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